ESTC News

ESTC News

Carbon Neutral Airline? Learn How Costa Rica's Nature Air Achieves a Climate-Friendly Business Model

Certified Carbon Neutral

Nature Air is a regional airline flying to 13 tourism destinations in Costa Rica, with 2 international routes to neighboring destinations of Managua, Nicaragua and Bocas del Toro, Panama. The airline gained international fame in 2004 when it took steps to become the world's first certified carbon neutral airline, by working together with the local Environmental Ministry to create a carbon compensation program through reforestation and conservation in the country's most bio-diverse regions. Since then, Nature Air has followed its pledge to compensate for 100% of the carbon emissions derived from fuel burned by its planes.

 

[Interview] How Can Mass Tourism Businesses Embrace Sustainability without Green-Washing?

By Frances Figart

 

The panel on "Mainstream Goes Green: Many Shades of Green" (Monday, Sept 19th) at the upcoming Ecotourism and Sustainable Tourism Conference (ESTC) will address, through case studies from various organizations and destinations, questions such as: What does it mean for mass tourism to go green? What should be appropriate and realistic goals? One of the speakers on this panel is Jerusha Greenwood, Assistant Professor in the Recreation, Parks, and Tourism Administration department at California Polytechnic State University. She will present on "Best Practices in Sustainable Tourism Marketing - A California Case Study", focusing on the state of California’s work with tourism businesses and sustainability practices. See the interview below with Jerusha to get a glimpse of the issues and questions that she will address at the conference.

[Interview] Win-Win Partnerships for Global Networks and Local Businesses

By Frances Figart

 

At this year’s Ecotourism and Sustainable Tourism Conference (ESTC), the session "Win-Win Partnerships: Connect Locally, Grow Globally" (Wednesday, Sept 21) will highlight examples of effective approaches to partnerships (choosing partners, working with partners, growing with partners) that not only facilitate sustainability goals for tourism companies, but also help strengthen the company's brand through a global network of local partnerships.

 

Ethan Gelber, one of the speakers for the above session, is the media and communications manager for WHL Group, athe largest local-travel company in the world and a great example of driving business through local and global partnerships. Ethan will share examples and stories from the WHL Group of companies, and strategies for selecting, working with, supporting and growing together with local and global partners. Here is a "sneak preview" of the stories and lessons that he will discuss at the ESTC!

Clean the World Works With Hospitality Industry Partners to Save Lives

Clean the World Delivers Recycled Soap to Saves Lives

Every day in North America, thousands of hotels discard millions of pounds of soap and shampoo. These products often end up in already overflowing landfills and contaminate fragile groundwater systems. Impoverished people around the world, on the other hand, die every day from acute respiratory infection and diarrheal disease because they have no soap. The death toll is staggering. Each year more than five million lives are lost to these diseases with the majority of deaths being among children less than five years old. Studies have shown that simple hand washing substantially reduces the spread of these diseases. Unfortunately, the essential items for proper hand washing are unobtainable for millions of people worldwide.

 

Weaving Tradition: Preserving the Craft of Sweetgrass Basket Making on Hilton Head Island

Traditional Basket Making Lives on as an Art Form

Michael Smalls and Daurus Niles, both from Charleston, South Carolina, make it their life's work to preserve the craft of sweet grass basket making. The two are distant cousins from the Mount Pleasant area who learned the time-intensive practice of coiling sweet grass into baskets from their great-grandmother. They're best known locally for teaching classes on the craft, including selling and making their baskets at the Hilton Head Island-Bluffton Chamber of Commerce's Welcome Center on the north end of the island.

 

TIES Lifetime Achievement Award Honoree Stanley Selengut to Present at the ESTC

TIES Lifetime Achievement Award Honoree Stanley Selengut

TIES Lifetime Achievement Award honors individuals who have made significant contributions to TIES and to the global ecotourism community, and recognizes the distinguished achievements of those who have demonstrated a lifetime commitment to promoting ecotourism and responsible travel. We invite you to join and together celebrate this year’s Lifetime Achievement Award Honoree, Stanley Selengut, and the significant contributions he has made to the advancement of ecotourism and sustainable tourism. Stanley Selengut, Founder of Maho Bay Camps and Estate Concordia Preserve (St. John, U.S. Virgin Islands) is an ecotourism pioneer who has helped create a model for protecting and celebrating the world’s fragile landscapes.

 

[Interview] Get a Step Ahead: Student-Professional Networking Session

Student-Professional Networking Session

At this year's ESTC, we are offering an interactive student-professional networking session "Get A Step Ahead" (Tuesday, September 20th, 2011, 15:30 – 17:30, Westin Hilton Head Island Resort & Spa), which will connect industry leaders working in the fields of ecotourism and sustainable tourism with students – aspiring tourism professionals and future leaders of the industry.

 

This session is open to public (free), and we encourage students from the local areas to join, as well as any of the ESTC attendees who are:

Marketing Tips: Making Your Electronic Newsletter More Sociable

Rethink Your Email Marketing Strategy

In this article "Keep Hitting Send" (published by MediaPost Communications, August 29, 2011), Vicky Hastings, Managing Director of Maxwell PR, discusses subscriber-based electronic newsletters as "a high-performing workhorse" that should be used strategically as part of the overall travel marketing mix. In an increasingly social and connected world, travel brands are urged to "rethink your email strategy to inspire more reader interactivity." (Read full article: "Keep Hitting Send" by Vicky Hastings)

 

Strategies to Make Your eNewsletters More Sociable

 

Hilton Head Island to Announce Sustainability Advisory Committee

The ESTC 2011 Host Destination, Hilton Head Island, South Carolina, has formed a local Sustainability Advisory Committee in order to advance its environmental stewardship and become a more sustainable community. An introduction of the effort will take place during the ESTC 2011, on Tuesday, September 20th at 3:30pm - Lowcountry Leadership in Sustainability Roundtable.

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