ESTC News

ESTC News

Social Media Tools: Are You Willing to Dive In and Learn New Tricks?

Stretching Your Marketing Budget

At the Ecotourism and Sustainable Tourism Conference 2011 in South Carolina, the "Stretching Your Marketing Budget" session featured the following expert speakers and key topics:

Marketing Tips: Embrace the Green World and Give 'Em Something to Talk About

In this article "Go Green And Give 'Em Something To Talk About: An Open Letter To Marketers" (published by MediaPost Communications, October 24th, 2011), Vicky Hastings, Managing Director of Maxwell PR, shares: "At the recent Ecotourism and Sustainable Tourism Conference, I was privy to conversations with enthusiastic resort and travel destination sustainability officers wondering how to convince their company's old school marketing managers to embrace the not-so-new green world."

Call to Action: Start by Sharing

Urging marketers to learn from leaders in green travel and sustainable tourism fields, Hastings shares the following suggestions for marketers to get started and to keep the momentum going:

 

Community-Based Ecotourism in Japan: Creating Responsible Tourism Experiences for Travelers and Communities

Achieving Success Through Harmony and Balance

During the ESTC 2011 session "Community Projects as a Strategic Approach to Ecotourism Business Development" (Wednesday, September 21st, 2011), Mr. Masaru Takayama, Director of Spirit of Japan Travel and Advisory Board Member of The International Ecotourism Society, will share his wisdom on the art of crafting customized, memorable and responsible travel experiences that maximize the benefits for both travelers and local community members.

 

All-Electric Jeep Added to Sea Pines Resort's Recycling Program

Newest Addition to Green Initiatives by Sea Pines Resort, Hilton Head Island

Waste Stream Management, Inc. has begun a pilot project to use an all-electric Jeep to pick up Sea Pines Resort's recycling waste in their single stream recycling program. The vehicle was developed by Paul Wolfe and Mike Brewer in Charlotte, North Carolina. According to Mr. Brewer, the purpose for developing an all-electric vehicle was to show that one could create an affordable alternative to the high-priced electric vehicles that are currently on the market.

 

The cost for the base model of the all-electric vehicle is approximately $17,000. The benefits of owning the electric Jeep include no polluting emissions, lower maintenance costs, and the cost to fill up is less than two dollars per day.

 

Carbon Neutral Airline? Learn How Costa Rica's Nature Air Achieves a Climate-Friendly Business Model

Certified Carbon Neutral

Nature Air is a regional airline flying to 13 tourism destinations in Costa Rica, with 2 international routes to neighboring destinations of Managua, Nicaragua and Bocas del Toro, Panama. The airline gained international fame in 2004 when it took steps to become the world's first certified carbon neutral airline, by working together with the local Environmental Ministry to create a carbon compensation program through reforestation and conservation in the country's most bio-diverse regions. Since then, Nature Air has followed its pledge to compensate for 100% of the carbon emissions derived from fuel burned by its planes.

 

[Interview] How Can Mass Tourism Businesses Embrace Sustainability without Green-Washing?

By Frances Figart

 

The panel on "Mainstream Goes Green: Many Shades of Green" (Monday, Sept 19th) at the upcoming Ecotourism and Sustainable Tourism Conference (ESTC) will address, through case studies from various organizations and destinations, questions such as: What does it mean for mass tourism to go green? What should be appropriate and realistic goals? One of the speakers on this panel is Jerusha Greenwood, Assistant Professor in the Recreation, Parks, and Tourism Administration department at California Polytechnic State University. She will present on "Best Practices in Sustainable Tourism Marketing - A California Case Study", focusing on the state of California’s work with tourism businesses and sustainability practices. See the interview below with Jerusha to get a glimpse of the issues and questions that she will address at the conference.

[Interview] Win-Win Partnerships for Global Networks and Local Businesses

By Frances Figart

 

At this year’s Ecotourism and Sustainable Tourism Conference (ESTC), the session "Win-Win Partnerships: Connect Locally, Grow Globally" (Wednesday, Sept 21) will highlight examples of effective approaches to partnerships (choosing partners, working with partners, growing with partners) that not only facilitate sustainability goals for tourism companies, but also help strengthen the company's brand through a global network of local partnerships.

 

Ethan Gelber, one of the speakers for the above session, is the media and communications manager for WHL Group, athe largest local-travel company in the world and a great example of driving business through local and global partnerships. Ethan will share examples and stories from the WHL Group of companies, and strategies for selecting, working with, supporting and growing together with local and global partners. Here is a "sneak preview" of the stories and lessons that he will discuss at the ESTC!

Clean the World Works With Hospitality Industry Partners to Save Lives

Clean the World Delivers Recycled Soap to Saves Lives

Every day in North America, thousands of hotels discard millions of pounds of soap and shampoo. These products often end up in already overflowing landfills and contaminate fragile groundwater systems. Impoverished people around the world, on the other hand, die every day from acute respiratory infection and diarrheal disease because they have no soap. The death toll is staggering. Each year more than five million lives are lost to these diseases with the majority of deaths being among children less than five years old. Studies have shown that simple hand washing substantially reduces the spread of these diseases. Unfortunately, the essential items for proper hand washing are unobtainable for millions of people worldwide.

 

Weaving Tradition: Preserving the Craft of Sweetgrass Basket Making on Hilton Head Island

Traditional Basket Making Lives on as an Art Form

Michael Smalls and Daurus Niles, both from Charleston, South Carolina, make it their life's work to preserve the craft of sweet grass basket making. The two are distant cousins from the Mount Pleasant area who learned the time-intensive practice of coiling sweet grass into baskets from their great-grandmother. They're best known locally for teaching classes on the craft, including selling and making their baskets at the Hilton Head Island-Bluffton Chamber of Commerce's Welcome Center on the north end of the island.

 

TIES Lifetime Achievement Award Honoree Stanley Selengut to Present at the ESTC

TIES Lifetime Achievement Award Honoree Stanley Selengut

TIES Lifetime Achievement Award honors individuals who have made significant contributions to TIES and to the global ecotourism community, and recognizes the distinguished achievements of those who have demonstrated a lifetime commitment to promoting ecotourism and responsible travel. We invite you to join and together celebrate this year’s Lifetime Achievement Award Honoree, Stanley Selengut, and the significant contributions he has made to the advancement of ecotourism and sustainable tourism. Stanley Selengut, Founder of Maho Bay Camps and Estate Concordia Preserve (St. John, U.S. Virgin Islands) is an ecotourism pioneer who has helped create a model for protecting and celebrating the world’s fragile landscapes.

 

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