Webinar: Differentiating Your Destination While Spreading The Benefits to Communities

What: A free webinar on Experiential Travel - "Differentiating Your Destination While Spreading The Benefits to Communities"

Who: This webinar is designed exclusively for destination development, marketing and communications professionals.

When: Tuesday, January 10, 2012 9:00 AM - 10:00 AM PST

Hosts: Judy Karwacki (Small Planet Travel) and Dr. Nancy Arsenault (The Tourism Café)

Organized By: Sustainable Travel International

Webinar Description

Set yourself apart from the competition by making the shift from delivering great tourism services to creating exceptional visitor experiences. A new business opportunity is emerging worldwide for destinations and tourism businesses, driven by travelers' desire to fully experience the destinations they visit, while making personal and intimate connections to the culture and people they are visiting.

This evolution is taking place now, as travelers move from traditional mass tourism with low levels of cultural and personal interaction to experiential travel - which brings a higher level of community interaction, garners a higher price point and, when done well, leaves people with memories to last a lifetime.

Join international sustainable tourism expert Judy Karwacki (Small Planet Travel) and Dr. Nancy Arsenault (The Tourism Café), Canada’s leading expert on experiential travel, to discover how your destination and business can benefit from the increasing demand for experiential travel. You will learn about the sustainable, authentic, experiential tourism market and how experiential travel differs from other forms of tourism.

Canada has been investing in experiential travel for a decade now, and we'll share exciting results in a mini-case study demonstrating impacts from the national level on down to individual businesses. Nancy and Judy will also take you through a 12-step process to craft authentic, engaging experiences that connect visitors to your destination and deliver a meaningful and fun experience. The best part: you can start working on it right away!

A 15-minute Q&A will follow the presentation.

All registrants will receive a copy of the presentation and audio recording after the webinar, regardless of their ability to attend live.

About Sustainable Travel International

Sustainable Travel International (STI) specializes in connecting constituents across the value chain in order to effect change in the industry. As a result, STI partners with destinations and multi-national corporations to advance their sustainability efforts, and offers small to medium-sized businesses a suite of turnkey sustainability management tools.

>> Register for the webinar