ESTC12 Press Release: Global Sustainable Tourism Leaders Gather in America's Pioneering Green Destination

ESTC12 Press Release: Global Sustainable Tourism Leaders Gather in America's Pioneering Green Destination
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California prepares to roll out the "green carpet" to welcome over 400 international delegates who are champions of sustainable tourism, and to showcase its progressive sustainability initiatives, from alternative energy to organic wines.

This September, hundreds of tourism industry professionals and sustainability experts from over 30 countries will gather in Monterey, California, USA, for the premier annual industry event, the Ecotourism and Sustainable Tourism Conference (ESTC), being held from September 17-19, at the LEED-certified Portola Hotel and Spa.

"California boasts some of the most progressive green destinations and conservation programs in the U.S.," said Caroline Beteta, president & CEO of Visit California, the state’s official tourism marketing organization. "As the American leader of the organic, slow food and sustainable winemaking practices, a pioneer in alternative energy and home to innovative 'green' tourism practices, California invites visitors to enjoy our lifestyle while minimizing their carbon footprint."


Caroline Beteta

Ms Caroline Beteta, President and CEO, Visit California

Highlighting some of the state’s visionary efforts and innovative approaches to sustainability, the ESTC12 opening plenary session on Monday, September 17th (Portola Hotel & Spa, De Anza, 9:00-11:00) will feature: Louise J. Miranda Ramirez, Chairwoman, Ohlone/Costanoan-Esselen Nation; Congressman Sam Farr, U.S. Representative for California's 17th Congressional District, and Co-Chair of the Congressional Travel and Tourism Caucus (CTTC); Chuck Della Sala, Mayor, City of Monterey; Caroline Beteta, President and CEO, Visit California; and Tammy Blount, President & CEO, Monterey County Convention and Visitors Bureau (MCCVB).


"Monterey County is proud to host this spotlight on sustainable tourism. This conference is an important statement about the critical role tourism plays in the environment's fragile balance," said Tammy Blount, President & CEO of the MCCVB. "The No. 1 agricultural region in the US is right in our backyard. Our community is home to organizations like The Offset Project whose volunteers work to reduce the environmental impact of events and conferences. We know sustainable and responsible tourism is imperative to preserve the precious assets that make a destination like Monterey County so special to visitors, residents, and our planet."


Tammy Blount

Ms Tammy Blount, President & CEO, Monterey County CVB


In addition to learning first-hand from these leaders from Monterey and California, ESTC12 delegates will have the opportunity to experience some of Monterey County’s sustainability initiatives in action through the specially organized field sessions on Tuesday, September 18th. From beach clean-up, waste management, to coastal hiking, to green hotel and green building tours, to historical walking tours, these field sessions offer a glimpse into what makes Monterey an internationally recognized green destination.


The ESTC12 conference program, attendee profile, destination information and registration details are available at:


About Visit California

Visit California is a non-profit organization with a mission to develop and maintain marketing programs - in partnership with the state's travel industry - that keep California top-of-mind as a premier travel destination. California is currently the number one travel destination in the country. Travel and tourism expenditures total over $102 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Visitor’s Guide, go to Contact: Jennifer Sweeney, Public Relations Manager, Visit California (jsweeney[at], +1 916-233-0255)



The Monterey County Convention and Visitors Bureau (MCCVB) is the official tourism organization for Monterey County. Tourism in Monterey County is a 1.978 billion dollar industry (2005 CTTC report). The number of tourism-generated jobs in Monterey County in 2004 was about 22,700 Full-time Equivalent positions, totaling $824 million in salaries. Contact: Colleen Chen, Media Relations Specialist, MCCVB (colleen[at], +1 831-657-6415)


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The International Ecotourism Society (TIES)
Ayako Ezaki, Director of Communications
Email: media[at]
Phone: +1 202-506-5033


Note to Editors and Reporters: Media interested in attending the conference and requesting a media pass can find information on how to register at





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