Certification for Sustainable Transportation: Benefits and Opportunities for Operators and Consumers

Certification for Sustainable Transportation: Benefits and Opportunities for Operators and Consumers
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Certification for Sustainable Transportation

The ESTC12 Knowledge Sharing Workshop (Monday, September 17th) on "Sustainable Tourism Certification: Best Practices, Benefits and ROI of Sustainability" will discuss issues and questions such as - How do tourism businesses and destinations benefit from investing in sustainability practices? Is there tangible ROI from getting certified or aligning their brands with sustainability values?


David Kestenbaum, Director, Certification for Sustainable Transportation at University of Vermont, will share an insight into the critical issue of sustainable transportation, and the process, operation and benefits of the Certification for Sustainable Transportation (CST) program. 





TIES: What does your work with Certification for Sustainable Transportation involve?


David: As Director of the CST I have helped lead the design, development, and operationalization the CST and its many components. Additionally, I am in charge of leading its day-to-day operations, which includes extensive interaction with small and large businesses, industry associations, government agencies, and not-for-profit advocacy organizations.


TIES: What is unique about CST's programs and certification process?


David: As far as we are aware, we are the first and only national/international environmental labeling, certification, and educational program that addresses all modes of passenger transportation. The Certification for Sustainable Transportation's (CST) eRating certification program is an independent, third party certification, education and labelling initiative for owners and operators, manufacturers, and passengers of transportation vehicles. The program uses a comprehensive, research-based sustainability index that can be applied universally to any passenger transportation vehicle be it a bicycle, bus, plane, or train.


Owners and operators with certified vehicles benefit through: Driver trainings designed to help companies and individuals reduce fuel and operating costs, and save energy; Certification labels for the sides of vehicles to help raise consumer awareness and demonstrate a commitment to sustainability; Turnkey (ready to use and easily customized) marketing tools designed to increase marketplace visibility; CST-led national and international marketing and outreach initiatives to complement and amplify local efforts; Ongoing technical support to help organizations with a range of services, such as finding better ways to reach customers and improving environmental performance of vehicles.


TIES: What does a certificate from CST mean for operators, manufacturers and passengers?


David: The program benefits owners, operators, and manufacturers by helping them reduce vehicle operation costs, save energy, and promote their businesses. The program also benefits consumers by helping them identify and choose the highest performing, lowest impact forms of transportation.



David Kestenbaum

David KestenbaumDavid is the Director of the Certification for Sustainable Transportation (CST) at the University of Vermont. As Director, David has helped design, develop, and operationalize the CST and its many components, and is in charge of leading its day-to-day operations. He also serves as the program’s primary liaison with external partners. As a specialist working in the field of sustainable development, David has been instructing courses at the University of Vermont for 13 years.


David's resume includes an array of accomplishments within the field of community development ranging from helping rural communities in Guyana, Costa Rica, the United States and Honduras develop and implement strategies for sustainable tourism development to assisting multinational corporations and states to green their operations. David also spent five years as the owner/operator of an outfitter business and a certified organic farm. David holds a M.S. in Natural Resource Planning and a B.S. in Hotel Management.






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