Madison is one of a few cities in the world built upon an isthmus and is renowned for its beautiful natural scenery. With five area lakes, more than 260 parks and nearly 120 miles of scenic trails, the setting is ideal for any type of outdoor activity. Over the years, Madison has earned the reputation as a “green” destination due, in large part, to the city’s dedication to protecting and maintaining these green spaces and lakes for generations to come.

Over the years, the Madison area has served as host to a wide variety of ecological and environmentally focused groups. In collaborating with local citizens and groups, including individuals at the University of Wisconsin–Madison and the Wisconsin Department of Natural Resources, the Greater Madison Convention & Visitors Bureau (GMCVB) has worked with leaders at the forefront of environmental conservation, stewardship and sustainability to bring green meetings to Madison.

In 2006, the GMCVB partnered with the new Travel Green Wisconsin program, a business certification program formed by the Wisconsin Department of Tourism and the Wisconsin Environmental Initiative. Travel Green Wisconsin was designed to encourage hospitality-related businesses to “do well by doing good” by bringing awareness and a marketing advantage to businesses committed to making measurable environmental improvements in their operations. Madison was one of only a few “pilot cities” selected from the state. Leading the charge to certify local businesses as eco-friendly, the GMCVB was certified as a Travel Green Wisconsin organization for its commitment to meeting or exceeding the Travel Green Wisconsin certification standards.

For more information on visiting the Madison area, please contact the Greater Madison Convention & Visitors Bureau at 800.373.6376 or visit us online at www.visitmadison.com.