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About the 2012 Conference
Hosted by Monterey, California, USA, the ESTC12 was held from September 17-19, 2012. Attended by tourism industry professionals from over 30 countries, the ESTC12 featured dynamic sessions, public forums and social functions offering eye-opening insights into the latest on sustainable business strategies and unparalleled networking and knowledge-sharing experiences.
ESTC12 Featured Speakers
Mr. Allicock is from North Rupununi, Guyana and is widely accepted as a pioneer of community-based tourism in Guyana. He has led the Surama community in implementing a sustainable tourism project that has been copied by other Amerindian communities in Guyana and is considered a model for development of the country's interior. He serves as the Executive Director of Surama Eco-Tourism, an initiative which employs 70 members of the Surama community as hospitality staff, guides, cooks, artisans, and drivers, or indirectly as farmers, hunters, fishermen, tailors, and maintenance workers.
Mr. Allicock has articulated and promoted a vision of indigenous rural community development based on communal effort, wise use of natural resources, traditional knowledge and social systems, and equitable partnership with outside agencies.
Amy has been internationally recognized as a leading social entrepreneur; finding innovative, grass-root solutions to lift vulnerable children and their families out of poverty.
Amy passionately believes tourism holds immense potential to do good in the world. She combined her passion for relieving poverty and conservation in the creation of a cutting edge social enterprise with her husband, Neal. This comprised of a Fair Trade resort Guludo Beach Lodge and its charitable foundation, NEMA, which is fast becoming an international model on using tourism to relieve poverty and empower communities. The resort and NEMA take a holistic, community-lead approach in its health, education, enterprise and environmental projects. Guludo has received the Tourism for Tomorrow Award, Community Benefit Category (2011), Travel + Leisure Global Vision Award (2010), and Virgin Holidays Responsible Tourism Award, Best in Poverty Reduction (2009).
Judy Kepher-Gona is Chief Executive Officer of the Basecamp Foundation in Kenya, and a former Executive Officer of Ecotourism Kenya. The Basecamp Foundation is a not for profit organisation whose vision is to provide tourism based solutions for conservation and sustainable development in tourism destinations.
Born out of Basecamp Explorers' practical experience in championing a sustainable tourism concept that acknowledges the significance of local people and conservation in destination development, the foundation provides a link between the non-economic and economic activities in tourism destinations.
Julie Packard is executive director of the acclaimed Monterey Bay Aquarium, which she helped found in the late 1970s as the nation’s first major public aquarium dedicated to interpreting marine life of a single region. She earned bachelors and masters degrees in biology from the University of California, Santa Cruz. She is a trustee of the David and Lucile Packard Foundation, and chairs the board of the independent Monterey Bay Aquarium Research Institute, a world leader in deep ocean science and technology.
The 1998 recipient of the Audubon Medal for Conservation, she was elected in 2009 as a Fellow of the American Academy of Arts and Sciences and was named a 2009 California Coastal Hero by the California Coastal Commission and Sunset magazine. As a member of the Pew Oceans Commission and Joint Oceans Commission Initiative, she works to implement comprehensive reform of U.S. ocean policy.
Donnell "Trip" Van Noppen is the President of Earthjustice, the nation’s premier public interest environmental law firm.
Trip has degrees from Yale and the University of North Carolina at Chapel Hill, and he clerked for a federal district judge from 1980-82. He then practiced law in Raleigh, NC, from 1982 until 1997, in a litigation firm emphasizing civil rights, employment, environmental, and toxic tort cases. In 1998, he joined the Southern Environmental Law Center and became Director of that organization's Carolinas Office. Both in private practice and at SELC, Trip has handled a variety of environmental cases and cases involving access to the courts. He was named North Carolina's "Air Conservationist of the Year" in 1996 and has taught Environmental Justice as a visiting scholar at Duke University.
"California boasts some of the most progressive green destinations and conservation programs in the US. As the American leader of the organic, slow food and sustainable winemaking practices, a pioneer in alternative energy and home to innovative 'green' tourism practices, California invites visitors to enjoy our lifestyle while minimizing their carbon footprint." - Caroline Beteta, president & CEO of Visit California
Opening Plenary Session - Monday, September 17th, 2012
Congressman Sam Farr, U.S. Representative for California’s 17th Congressional District
Congressman Sam Farr, a fifth-generation Californian, represents the state's beautiful Central Coast. Throughout his 18-year tenure, Mr Farr has been a leading advocate for California agriculture, an outspoken activist for affordable housing and a champion of the oceans.
Chuck Della Sala, Mayor, City of Monterey
Mayor Della Sala was elected to the City Council in 2002 and elected Mayor in 2006. Prior to his service on the Council, he served on the City of Monterey Planning Commission for 10 years. He is a past president of the Monterey Peninsula Chamber of Commerce.
Louise J. Miranda Ramirez, Chairwoman, Ohlone/Costanoan-Esselen Nation
Louise Ramirez is a member of Ohlone/Costanoan-Esselen Nation, from the Greater Monterey County and the current Tribal Chairwoman. She has been actively engaged with various community initiatives, including Many Nations, One People; American Indian Heritage Celebration in San Jose; and Breath of Life, a project to preserve native languages that "have been sleeping for over 100 years".
Caroline Beteta, President and CEO, Visit California
Caroline Beteta serves as the president and CEO of Visit California, a non-profit commodity marketing board that promotes California as a premier travel destination, and is responsible for implementing Visit California’s $50 million global marketing program. She serves as the lead spokesperson for California’s $104 billion travel industry.
Tammy Blount President and CEO, Monterey County CVB
Tammy started her tourism career in the hotel industry in 1987. In 1989, she began an 11 year journey with Tourism Vancouver in Vancouver, Canada. Prior to taking the helm in Monterey, Tammy was the President & CEO of the Tacoma Regional CVB in Washington State. Tammy was the inaugural Chair of the Washington Tourism Alliance. She serves on the Board of Directors of Destination Marketing Association International, as well as serving on its education committee.
"Just as international conservation and development organizations have had to recognize the importance of tackling poverty concerns in order to achieve long-term conservation success, the tourism industry must continue to look for creative strategies to support the economic-environmental balance and focus on harmonizing economic gains and conservation priorities." - Dr. Kelly Bricker, Sustainable Tourism and the Millennium Development Goals: Effecting Positive Change
Featured Plenary Session: Tourism, Communities and Development Tools for Destinations
Dr. Kelly Bricker, Chair of the Board, The International Ecotourism Society (TIES)
Dr. Kelly Bricker serves as the Chair of The International Ecotourism Society (TIES) and the Global Sustainable Tourism Council (GSTC), actively contributing to global efforts to build partnerships, implement initiatives and support research on ecotourism planning and development, community health and well-being, natural resources, sustainable tourism certification and sustainable destination management strategies. She is co-editor of the book Sustainable Tourism & the Millennium Development Goals: Effecting Positive Change (Jones & Bartlett Learning, 2012).
Ms Megan Epler Wood, Co-Executive Director, Planeterra Foundation
Megan Epler Wood has long been a believer in the power of creating a new, more sustainable world through travel. Her career has been dedicated to proving just how powerful the travel economy can be for good. With Planeterra Foundation, Megan has seen the potential of working with travelers, and and travel companies, to galvanize a real ethic and understanding for supporting long-term solutions in travel destinations worldwide.
Judy Kepher-Gona, CEO, Basecamp Foundation
Judy Kepher-Gona is Chief Executive Officer of the Basecamp Foundation in Kenya, and a former Executive Officer of Ecotourism Kenya. The Basecamp Foundation is a non-profit organisation whose vision is to provide tourism based solutions for conservation and sustainable development in tourism destinations. Born out of Basecamp Explorers' practical experience in championing a sustainable tourism concept that acknowledges the significance of local people and conservation in destination development, the foundation provides a link between the non-economic and economic activities in tourism destinations.
About the ESTC12 Host Destination
Monterey, California, USA
The pristine beaches surrounding our marine sanctuary, organic agriculture and vineyards, and serene redwood forests of Monterey County are all breathtaking examples of the destination's abundant natural beauty and commitment to sustainability. Monterey stands behind its eco-friendly heritage.
Monterey County highlights everything that's best about California. From Monterey's hotels and seaside restaurants to the Salinas Valley's hillside vineyards, from Big Sur's redwood groves to Salinas' old-fashioned rodeo, Monterey has a feast of fun just waiting to be sampled.
Experience the breathtaking Big Sur coastline on Highway One... Sip handcrafted wines at tucked-away tasting rooms... Take a surfing lesson and catch a glimpse of a barefoot beach wedding as you ride your board to shore... Monterey County has a little something special for everyone.
California - find yourself here
Visitors from around the world come to California each year to marvel at its spectacular natural beauty, from soul-stirring beaches and stunning deserts to magnificent mountains and abundant wine regions.
Thanks to California’s leadership in conservation and sustainable practices, these natural wonders are protected for future generations – not only in terms of leisure enjoyment, but for maintaining jobs, unique community cultures and economic prosperity for the Golden State.
“We have some of the most progressive green destinations and state parks conservation programs in the U.S. and one of the most widely adopted sustainable winegrowing programs in the world,” said Caroline Beteta, president & CEO of Visit California, the state’s official tourism marketing organization. “We’re known as the American leader of the organic and slow food movements and a pioneer in alternative energy.”
While you’re in Monterey County for the Ecotourism and Sustainable Tourism Conference, please take time to enjoy the carefully preserved beaches, redwood forests, vineyards and farms. We also encourage you to extend your stay and venture out to enjoy the eco-friendly lifestyle along the rest of California's Central Coast, such as Ventura, Santa Barbara and San Luis Obispo counties to the south and Santa Cruz County to the north. For more information go to www.VisitCalifornia.com.